![]() ![]() All computers, regardless of their size, are founded on a set of principles describing how hardware and software connect to make them function. This data can be used in audience building via the Real-time Customer Data Platform and for analysis via Customer Journey Analytics, and Experience Platform Query Service.Computer architecture refers to the end-to-end structure of a computer system that determines how its components interact with each other in helping to execute the machine’s purpose (i.e., processing data), often avoiding any reference to the actual technical implementation.Įxamples of Computer Architecture: Von Neumann Architecture (a) and Harvard Architecture (b)Ĭomputers are an integral element of any organization’s infrastructure, from the equipment employees use at the office to the cell phones and wearables they use to work from home. Data collected for Target experiences and interactions can be collected to Experience Platform via the Experience Platform Web/Mobile SDK.Audiences and Profile Attributes defined in Real-time Customer Data Platform can be shared to Target and used in personalization and targeting experiences delivered by Target.The Audience and Profile data in the data lake can be used for further insights via Query Service and Customer Journey Analytics.Audience and Profile metrics are sent to the Experience Platform data lake to power profile insight reporting dashboards.Data ingested and collected into Experience Platform is the data source for assembling real-time customer profiles that power the Real-time Customer Data Platform.Marketo accounts, contacts, and opportunity data, along with Interaction and campaign data produced by Marketo is ingested into Experience Platform for further use in audience building via B2B-CDP and analysis via Customer Journey Analytics, and Experience Platform Query Service.Audiences defined in Real-time Customer Data Platform can be shared to Marketo as the audience to initiate Marketo campaigns and update Marketo objects.Data native to Adobe Commerce can be sent to Experience Platform via a Adobe Commerce source connector.Profiles and audiences built in Real-time Customer Data Platform can be made available for peersonalization in Adobe Commerce.Interaction and campaign data produced by Journey Optimizer is collected into Experience Platform for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics, and Experience Platform Query Service.Data events and profiles ingested into Experience Platform are made available to Journey Optimizer to initiate and power journeys in Journey Optimizer.No current integration, behaviors and interactions performed on Experience Manager sites are collected directly via the Experience Platform Web and Mobile SDK.Note that personalization activities are most commonly delivered via Experience Manager through the Target integration. The Experience Platform profile can be directly accessed server side to power personalized experiences delivered through Experience Manager.Build audiences in Customer Journey Analtyics and share the audience results to Real-time Customer Data Platform.Profile and audience data from Real-time Customer Data Platform can be ingested into CJA.Data collected and ingested into Experience Platform data lake is made available for processing into Customer Journey Analytics. ![]() Audiences defined in Real-time Customer Data Platform can be shared to Campaign Standard as the audience to initiate campaigns.Interaction and campaign data collected by Campaign can be ingested to Experience Platform as a data source for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics and Experience Platform Query Service.Audiences defined in Real-time Customer Data Platform can be shared to Campaign Classic as the audience to initiate campaigns.Data collected and evaluated along with audience membership from Audience Manager can be shared to Experience Platform data lake and profile store.Audiences defined in Real-time Customer Data Platform can be shared to Audience Manager for activation to 3rd party cookie destinations.Data collected by Analytics can be sent to Experience Platform data lake and profile store.Data collected via the Web/Mobile SDK can be forwarded to Adobe Analytics.Activation with Experience Platform and Applications.Audiences defined in Real-time Customer Data Platform can be shared to Ad Cloud for targeting via Audience Manager.Adobe Experience Platform & Experience Cloud application integrations Application Your browser does not support the iframe element. ![]()
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